When exactly does a bicycle become "my bike"? When it's just right for me. When it has everything I want. Or quite simply: my bike. That's the kind of bikes we make. Not only because we really listen to our customers, but also because we integrate smart ideas into all our bikes, so that they are just right for their owners. The philosophy behind them all is simple: we are always one step ahead. You see it in our presentation and our products: we offer the best bikes, backed by the most coherent holistic concept. And with it, we provide everyone a piece of freedom -- called "my bike".
2018 Model year
made in germany
Our toughest critics are the people in our quality inspection department. We have one of the most modern test centers in Europe, and our engineers monitor this core piece of our production. They test practically everything -- from the frame and fork to the crank. Quality controls are carried out throughout the production process. Once assembled, each bike undergoes a functional check. Everything is done in Germany, by us -- from concept and development through to production on site. For some that may be something exceptional. For us it is simply what we do.
everything must harmonize
Too many cooks spoil the broth. We take this adage to the nth degree: unlike other bike manufacturers, we develop, design and manufacture our bicycles in-house. We offer complete bikes that flawlessly harmonize to ensure perfect ride characteristics coupled with the highest level of innovation. Take the Integrale for example, with its Gates Carbon Belt drive, internally geared 11-speed hub and on-board navigation; it is in perfect harmony.
always an idea ahead
One of the golden rules for any cyclist is a daily reality for us: you don't get anywhere by standing still. Certainly not when you are an innovation leader. The fact that we are constantly reinventing two wheels has helped us become one of the most respected bike manufacturers. We are always an idea ahead. This is apparent in our latest innovations including the Impulse EVO mid-drive system, the sophisticated shift sensor technology, and powerful climb assist.
Cycling has a lot to do with relaxation. But you can only relax when everything interacts as smoothy as possible. We offer our customers concepts which ensure exactly that -- total comfort. These include ergonomic grips and controls, comfortable saddles and high-quality suspension forks and seatposts. The result: problem-free riding comfort.
Does success breed idleness? ON the contrary -- it inspires us. As proud as we are of our regular test wins, we're certainly no resting on our laurels. After all, every award is also an acknowledgment of our hard work. And the motivation to keep developing the best bikes.